What motivates stores to accept credit cards as an on-site payment method? For close to 50% of shoppers, card payment is the preferred means of purchase over cash. If your store fails to cater for that preference, customers may withdraw their purchase orders. Unless merchants keep up with the pace of new technology emerging on the market, they will quickly lose customers. They can, however, increase their market share by giving consumers a choice between payment methods.
Consumers may also prefer various purchasing methods for their additional benefits. AfterPay, for example, allow customers to settle the bill later. Accommodating your customers’ preferences in this way could be attractive for new clientele and ensure you with more purchases.
Advantages of methods like Apple Pay include their safety and quick processing. Means of payment that do not require storage of credit card details or as much details from the client comply better with today’s needs. Quick check-out processing may prove beneficial for store-owners as well. In busy stores, lines at check-outs can be prevented thanks to Apple devices, which read payment information on the go.
Increase Your Clientele and Turnover
When customers are able to choose between different payment options, you will have another advantage on the market. In the face of the current abundance of choices on the retail market, customer benefits are essential for increasing clientele. Shoppers discover the new means of purchase and the stores should provide the option to use them. Variety is also attractive for new customers, so offering multiple payment methods also translates into more transactions and bigger turnover.
Option of payment you provide may also serve as advertisement. Displaying popular options in addition to Visa and Mastercard, for example Apple Pay, PayPal, AfterPay and others, will increase reliability of your store as a high-profile merchant your customers can trust. Your professional image will gain from provision and display of various payment options.
Giving a choice will also grow involvement, for customers will find it comfortable. Payment flexibility also increases your engagement rate because it provides convenience. Catering to your clientele’s preferences increases the probability of them returning to your store. This is the reason why advertising the multiple purchasing options and facilitating their convenient use is essential. New payment options may not have yet gained ground with all customers, but they will certainly appreciate the later payment option or the ability to pay with their Apple device at the register. These alternatives will contribute to consumers awareness about your brand and the new technical options.